Unlock to view answer. D. Product mix length. 3. Chapter 14 Multiple-Choice Questions. 27. b. ... horizontal life cycle: ... administered channel conflict: Products are arranged into strategic business units to better meet consumer needs and to achieve sales and profit goals in: category management: Channel will be in point E or F depending on a way of conflict resolut ion (Singh, 2015) . “Channel conflict is the most important thing to avoid, and one of the easiest traps to fall into,” says Matrix Partners General Partner David Skok. Sweepstakes. Free. Product mix depth. If things go wrong, and du e to the increased conflict, effic iency drops on the Which of the following is most likely to stimulate customer loyalty? a. Prospecting b. Budget and reports c. Distribution Audit d. Meetings 6. Causes of horizontal channel conflict can include: Loss Leader – when one member of the distribution channel significantly lowers the price of a product to drive traffic to their store. Retail Management MCQ Questions and Answers Part – 1 Retail Management MCQ Questions and Answers Part – 2 Retail Management MCQ Questions and Answers Part – 3 101. These conflicts are discussed in the following points: i. Vertical Channel Conflicts –Arises when two or more channel members compete for the same market share and operate at different levels of distribution. What is another name for a channel leader? Horizontal channel . A) Horizontal; vertical B) Vertical; horizontal a. Channel conflict can occur horizontally and vertically.Horizontal channel conflict exists when there is conflict between channel members at the same level within the channel. A channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a ________. Kale Ram ... place at the right time B Launched into new markets C To intermediaries D To market to avoid channel conflict Answer A Question A gap between a person’s actual and desired state on some physical or psychological dimension is a(n): A unsatisfied need. 4. Conflict. Another major reason is the conflict between the channel members which can lead to disruption during the whole distribution process. _____ conflict, which occurs between different levels of the same channel, is more common than _____ conflict, which occurs among firms at the same level of the channel. b. vertical conflicts. Free. e) channel leadership. Types of conflict quiz questions and answers pdf: Situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as, with answers for colleges that offer business administration. 7 people answered this MCQ question is the answer among for the mcq Example of horizontal channel conflict between intermediary channels is 7 people answered this MCQ question is the answer among for the mcq Example of horizontal channel conflict between intermediary channels is Ask a question. c. layer-based conflicts. Channel Conflict A channel conflict may be defined as A situation in which one channel member perceives another channel member(s) to be engaged in behavior that prevents it from achieving its goals. 26. tions occupying the same horizontal level. (a) Vertical channel conflict (b) Horizontal channel conflict (c) Multi channel conflict (d) None of the above. Foxoyo MCQs. Interactional justice implies that each firm in a marketing channel treats the others equitably according to predefined terms or processes. Disagreement among marketing channel members on roles occurs among firms at the same level of the channel is known as (1) Vertical conflict (2) Horizontal conflict (3) Channel conflict (4) Channel views (5) None of these View Answer / Hide Answer A. a. Coupons. Answer: c) channel conflict. This is where the perception on the part of a channel member is that its goal attainment is being impeded by another, with stress or tension the result: Channel communication. correct incorrect. Question is ⇒ Conflict that can occur between two marketing channels operate at different levels is classified as, Options are ⇒ (A) vertical channel conflict, (B) horizontal channel conflict, (C) sealed channel conflict, (D) multi-channel conflict, (E) , Leave your comments or Download question paper. Conflicts can also be classified as Vertical conflict Horizontal conflict Inter type conflict Multi Channel conflict Vertical conflicts Vertical conflicts occur due to the differences in goals and objectives, misunderstandings, and mainly due to the poor communication Lack of role clarity and over dependence on the manufacturers. that may lead to negative public relations is to: a. _____ is the last stage of selling process. Marketing MCQ Marketing Chapter 15 If a wholesaler continually emphasizes and promotes one company's products over a competing company's products, ... channel conflict. Conflicts between different levels of the same channel of distribution are referred to. Distribution channel conflicts are of three types – vertical, horizontal and multichannel. A)channel disagreement B)horizontal conflict C)contract dissolution D)vertical conflict. _____ is not an instrument of channel control. Causes of such conflicts are either goal incompatibility or unclear roles and rights or both. A)channel captain B)channel facilitator C)distribution supervisor D)channel gatekeeper. C. Product mix width. Marketing Management Chapter 15 A) legal recourse Multiple Choice . c. Frequent-user incentives. Due to this there are many famous large companies who are now adopting integrated channels (vertical/horizontal distribution system). Think of it, someone else is performing some of the rules you usually perform. Learn More : Share this It overcomes the major time, place, and _____ gaps that separate goods and services from those who would use them. ... Lateral channel takeover C) Niche market conflict D) Channel conflict E) Market share conflict. d. Samples. Channel Conflict Conflict is not always undesirable. Conflict, on the other hand, is direct, personal, and opponent-cen-tered behavior [37]. a. competitive b. extensive c. intensive d. exclusive e. selective Answer: d 4 _____ means conflict between different levels within the same channel. Channel stewardship implies that a party within the channel motivates the design and management of the channel. CHANNEL CONFLICT. Horizontal conflict – is related to competition among similar types of intermediaries at the same level in the channel – e.g. Vertical conflict ; Horizontal conflict ; Inter type conflict ; Multi Channel conflict; 7 Vertical conflicts. Channel conflict arises when the SaaS vendor competes directly with their channel partners for the same business. as: a. horizontal conflicts. ... which implies that additional meditated pathways may explain the impact of RM on performance. For e.g. Q 79 Q 79. Vertical channel conflict b. Horizontal channel conflict c. Multi-channel conflict d. No conflict 5. This is referred to as: Time utility. correct incorrect. d. parallel conflicts. Marketing MCQ first chapter. d. To market to avoid channel conflict. two household textile stores in competition with each another. The key issue is the horizontal conflict that could potentially occur due to channel power shifts and lack of control from the natural foods channel. correct incorrect. The word "cost-effective" as it relates to the definition of logistics management implies that. The number of product lines a company carries is called. Product mix. When a company like Coca-Cola has disagreements with some of its bottlers over. ... Horizontal conflict refers to conflict that occurs between. Next, there’s horizontal channel conflict which occurs between two parties at the same level in the distribution channel. In distribution, conflict is more likely to arise between members occupying different horizontal levels in a particular channel. Multiple Choice . Channel conflict that arises when one member bypasses another member and sells or buys products direct is referred to as _____. d) horizontal channel integration. Question is ⇒ Example of horizontal channel conflict between intermediary channels is, Options are ⇒ (A) conflict between supplier and producer, (B) conflict between retailer and end user, (C) conflict between wholesaler and retailer, (D) conflict between two retailers, (E) , Leave your comments or Download question paper. Multiple choice questions This activity contains 33 questions. Contract and agreements b. a. possession. Intertype conflict – refers to competition among different types of intermediaries at the same level in the channel. “At worst, it’s the result of greed within the vendor company. a. Vertical channel conflict b. Circular channel conflict c. Multichannel conflict d. Horizontal channel conflict e. B. c. image Vertical conflict implies clash between the different levels whereas horizontal conflict implies clash at the same levels. Today the large retailers Conflict is opposition, disagreement or discard among the organizations. In many instances the most appropriate way to cope with a negative event. ANSWER: C […] ii. Multi-channel conflict happens when the company has established two or more channels that sell to the same market. Here the key role is to manage information to improve the efficiency and effectiveness of the distribution channel. 2. (a) Vertical channel conflict (b) Horizontal channel conflict (c) Multi channel conflict (d) None of the above Answer Multi channel conflict Question A distribution channel moves goods and services from producers to consumers. Multiple Choice Questions This activity contains 20 questions. Chapter 10 Multiple choice questions. Vertical conflicts occur due to the differences in goals and objectives, misunderstandings, and mainly due to the poor communication ; Lack of role clarity and over dependence on the manufacturers. Free. b. profit. Types of Conflict Multiple Choice Questions (MCQs), types of conflict quiz answers pdf to learn online marketing management course. Management MCQ Marketing Management Chapter 15 Which of the following channel conflict resolution techniques is used only if everything else proves ineffective? The key issue is the horizontal conflict that could potentially occur due to channel power shifts and lack of control from the natural foods channel. Q35. A distribution channel moves goods and services from producers to consumers. For e.g. Channels, Supply Chains, and Retailing ... Horizontal conflict. ... Horizontal conflict. If Daya is unable to meet these conditions, what could this cause? business practices, it is a form of: a. horizontal conflict. correct incorrect. 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