Namely, communicating a key takeaway right away can potentially hold your audience’s attention for the entire duration of your article. She based her thinking around ideas ranging from Aristotle’s Rhetoric and other sources on logic throughout history. You are plainly and directly answering the question that was posed to you. Yet, when communicating to executives, put yourself in their shoes. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the question at hand and the supporting arguments are found under. ️ How to make sure your main point is crystal clear in any situation. The Pyramid … Haven’t heard of it? The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. The communication of ideas, whether to colleagues or clients, is one of the key factors in determining personal success. The Pyramid Principle® advocates that “ideas in writing should always form a pyramid under a single thought”. The other common objection to the Pyramid Principle is that it is perceived to take away from the authority of the answer or conclusion – the “punchline.” That is a valid concern. Like a pyramid, the information you present should branch out as you move on towards specific details of the discussion. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. It gets right to the heart of the matter: either your recommendation aligns with what they were already thinking and you can move on to next steps, or they have objections that you get to use your supporting arguments to address. The Pyramid Principle is a framework for clear thinking and writing. Our Pyramid Principle Training consistently gets high marks for engagement and value. So you may as well help them do it and make your overall recommendation more effective and memorable. Buckle up for a quick overview of The Pyramid Principle, and more importantly, some key takeaways on why you should implement it into your own presentations. What other priorities and budgets are you competing with? If the stakeholder wants to hear your supporting arguments, they’ll ask for the more granular level of data. It’s applicable anytime you are trying to convey a persuasive argument. At McKinsey, “start with the answer first” was drilled into us. One of the tools that we used at McKinsey was the Pyramid Principle, a methodology for structured communication. The pyramid principle was invented by Barbara Minto at McKinsey. Then comes evidence for each argument. Degree order: present supporting ideas in rank order of importance, most to least important. Underneath the single thought, group and summarize the next level of supporting ideas and arguments. Communicating the thinking requires only that you guide the reader down the pyramid. In situations where it is the first time you are interacting with an audience, and you don’t have pre-built trust, yes. ️ Three rules of structuring your communication. The key take-aways from the Pyramid Principle at McKinsey were: To communicate in a structured way with a busy executive, you should start with the answer to the executive’s question first, and then list your supporting arguments. It just so happens that the magic number of ideas in a group is three (see my Rule of 3 post). Download our free Pyramid Principle Applied Guide, Types of Leadership: Position vs Influence, The 3 Levels of Effective Communication Skills Training, Give main supporting arguments as opposed to details, Back up supporting arguments with data points. ️ How to structure your communication in a way that’s easy to understand. They want to focus on the big picture—in this case the “answer”— and don’t want to get bogged down by details. Then, for each supporting idea or argument, break that further into more ideas or arguments until you have formed a pyramid. MECE Learn More. And not in our writing. It's saves time and irritation when we formulate in a way the other immediately understands the message. The idea is to start with your main idea, and then use logically grouped arguments to support your position. You’ll be giving your audience what they need in the way that they need it to say yes or no to moving forward. We often had to crisply present a recommendation to busy executives. Barbara Minto developed the Pyramid Principle while working at McKinsey. It provides you with an efficient and effective way to communicate. It starts with the answer first, then gives 3 general supporting reasons why, then multiple more granular details about each reason below that. Whether your team’s focus is sales, advisory, marketing science, or anything else, Management Consulted offers customized on-site training to some of the world’s biggest brands. During a discussion about effective communication, a mentor of mine led me to the following book: The Pyramid Principle. Can’t that be abrasive? The Pyramid Principle explained. The MECE principle, pronounced "ME-see", is a grouping principle for separating a set of items into subsets that are mutually exclusive (ME) and collectively exhaustive (CE). We recommend following the Minto Pyramid Principle. During your next presentation (internal or external), present your findings and overarching recommendation in the Pyramid Principle structure. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. When an executive asked a question — “What should we do?” — you were to start your response with, “You should do X,” very crisply and directly. Basically, the Pyramid Principle is a communication technique that allows you to to structure your points and arguments properly. You will increase your value to an organization by learning how to apply it. Mastering the Pyramid Principle is a critical skill. We’re storytellers. That’s what The Pyramid Principle is at its core: a principle that allows you to quickly seize your audience’s attention and communicate with gravitas, by creating a compelling story that is easy to understand and remember. ️ How to tell a story that makes your audience care. What Is the Minto Pyramid Principle? This “top-down” structure is counter-intuitive for many of us, especially those with a scientific or engineering background used to writing technical papers. Try it! Put in simpler terms, it starts with asking for what you want, and explaining why you want it. Why is the Pyramid Principle important in consulting? I confirm that I am not an EU citizen or downloading this from an EU territory. How to get your message across to your reader or listener in a way that he can easily understand what you want to say, how to make it … Give your conclusion or answer first, follow it up with your main arguments, and then follow those with data that supports each one. This not only applies to writing, but also works for verbal communication. It concentrates instead on the thinking process that should precede the writing. Das Pyramiden-Prinzip von Minto nimmt an, dass Sie bereits gute Sätze und Absätze schreiben können. Intrapersonal communication Within a single person ­ self­communication ­> encoding & formulating of a message / thinking process. This still begs the question, though — how do you get to the point, and how do you do it in an engaging way? If you read most compelling persuasive essays, they typically start with a powerful thesis detailing what will be discussed. Your audience—whether listeners or readers—will naturally begin to group and summarize your arguments and ideas in order to remember them. How You Can Use The Pyramid Principle To Convince Anyone. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. Pyramid, Message Stack Campaign Plan, Design Template, Content. Not in our speech. It helps personal reflection and organisation. You can read more about it in her book ‘The Pyramid Principle’. The chart above shows this graphically. Whether creating written texts or delivering responsive presentations, we formulate too vague, too long and not aligned to the other. 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